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ENGLISH (BRIEFLY)
__________________
THE PEOPLE THEMSELVES ARE THE GREATEST ART
FORM
After producing mainly rural short-documentaries for national television during the last 7 years, from January 2019
i started a new adventure, parallel to the television production, professionally producing very creative promotional documentaries. In
the narration of each video-story fits the professional path of the people I interview in addition to the description of their work and therefore "what and how" they do it. This is my way to
create and sell promotional documentaries centered on people and their professional, emotional path which will be the heart of the story-telling and i produce these short promotional
documentaries at a correct price: that's why I call my videos "creative ethical human videos". Today, my job is tell the genuineness of all the people which work around nature, ecology,
environment, health style and rural activities; the result will be video stories made of true inspiration which will enlighten viewers and will provide a compelling cinematic
experience.
MY JOB IS TO TELL YOUR STORY THROUGH THE VIDEO
THANKS TO MY CREATIVITY AND MY TECHNICAL EQUIPMENT
TRAINING PATH AND MAIN WORK EXPERIENCE
In 1990, in parallel to university studies and courses in shooting and directing techniques, between 1986 and 1990 i attended the first courses of Event Marketing. I begin to refine my creative and organizational skills by designing events where the show staged the company product and its characteristics thanks to lights, sounds, sets, actors and artists of various kinds; in those years I became a creative partner of two agencies of operational events both in Italy and abroad. In 1998 I landed on national television working for Italia7, Odeon Tv and then Fininvest, then I started travelling, as an envoy and author, for radio programs with national diffusion first on the frequencies of Rtl 102.5 and then on those of RadioRai . In 1992 I landed at the National television where, for 8 years with Rai Tre, I was a reporter and author both for the morning tv program "Cominciamo Bene" and for the weekly "Alle falde del Kilimangiaro", collaborating also for a lots of other Rai Radiotelevisione italiana tv channels and several tv programs. In 2008 I become independent starting to dramatize, organize and conduct short documentary that I produce independently, using my own technical gear . For the television, I make stories with emotional tone, short food documentaries on natural food and some investigation with hidden cameras and so on...
CREATIVE AND PRODUCTIVE PATH
I'm specialize in producing short, web-friendly videos that are inspirational, authentic, and proudly showcase
people, lands and genuine foods: farmers, fishers, cheesemakers and the natural food they represent. Usually I use my cutting edge equipement gear (full hd/2k/4K) often shooting with an assistant
or , when project is more structured to reach target, i make the creative director using national or international professional and resilient technical partners; this particular and unique way to
work enable me to produce videos around the country and across the world, quickly and efficiently, while focusing on what matters most: people. When i come back home to set up video editing, me
and my working partner Roberto Rizzi a musician and music designer of every video produced, we focus on crafting video stories that are real, inspirational, poetic, in paing homage to the rural
people and their natural and authentic food. I have produced hundreds of clips, videos, short documentary for the national television broadcasting, web, social media and along my professional
path, first as event creative author but from 1998 also as tv presenter, special envoy or videoreporter and documentarist, during 25 years of my work i have developed the ability in find,
organize, dramatize and produce personal and professional video-stories to create captivating, inspiring, authentic short documentaries about all the people which works around nature, ecology,
environment, nourishment, and rural activities.
TODAY
I dedicate my time and my know-how to serving the international televisions producing lots of Documentaries, shorts and feature, about people who are farming genuine nourish food in their production areas; i also dedicate my time to collaborating with the natural food producers and suppliers which decide to tell their stories creating short-video broadcasted during live events (meeting / stand's monitors during exhibitions / mailing list) or in social media, web site, thanks to the truly authentic story-telling; i also work together with some no-profit organizations worldwide.
#letsoildothetalking
I VIDEO E LE FOTO PRESENTI INSIEME AI CONTENUTI DELL'INTERO SITO SONO DI PROPRIETA' DI FURIO BUSIGNANI
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"Ha raccontato tutto con estrema sensibilità, poesia e rispetto per i prodotti del nostro territorio rendendo protagonisti noi contadini, che siamo le persone che producono gli alimenti antichi, genuini e locali della nostra terra; la storia che ha creato ci rappresenta autenticamente e ci riconosciamo pienamente in quelle immagini"
Flavio Orsini, referente produttori Slow Food Umbria
"Crea una sorta di candid camera promozionale con il prodotto come protagonista; tipo una "pubblicità verità" messa
in scena facendo domande e riprese in mezzo alla gente , per strada, entrando nelle case, per i mercati rionali , in un back stage, ovunque il brief lo richieda e il prodotto possa essere
portato e coinvolto a contatto con il target. Lo fa in maniera naturale e giocosa realizzando filmati divertenti e briosi tutti incentrati su caratteristiche, plus a contatto
col pubblico; i video, proiettati durante gli eventi, divertono con garbo, convincono gli ospiti ripetto ai plus e al gradimento dello stesso prodotto alleggerendo
il tono di sobrietà tipico dei
meeting"
Franco Fenoglio, Presidente Italscania SpA
"Devo sconsigliarvi vivamente di lavorare con Furio perchè è veramente una bruttissima persona e ha un alito pesantissimo...
Detto questo, è proprio un grande amico, nei suoi filmati c'è molta poesia, c'è energia e si avvertono anche durante la proiezione
in pubblico, ma mi raccomando: non invitatelo sul palco a condurre i vostri eventi perchè poi, per via di quel difetto... Quello che...
Va beh, io non vi ho detto niente."
Tuo sincero eternamente amico Andy Luotto
"Allo Stadio Olimpico di Torino 2006 ha usato un mega screen come fosse una sorta di "grande televisore" proiettando video divertenti da lui prodotti durante i giochi invernali e realizzati nelle varie location delle competizioni, a contatto con i volontari, gli atleti e la gente comune; lui stesso ha poi condotto l'evento live e facendosi allestire un palco nel bel mezzo dello Stadio Olimpico. Creando questo format i 50.000 presenti, 30.000 volontari di Torino 2006 insieme ai loro famigliari, sono realmente diventati gli assoluti e veri protagonisti della serata, l'evento di chiusura dei Giochi Olimpici Invernali: la festa dei volontari di Torino 2006"
Marco Astarita, Chef Executive Producer Cerimonie Giochi Olimpionici invernali Torino
2006
"Si organizza autonomamente generando una notevole economia produttiva; passione, capacità creativa, un'estrema professionalità
grazie alle sue tecnologie all'avanguardia e non c'è storia che non possa raccontare"
Roberto Nepote, Presidente Rai Com